This is what we're all about. Cotic moved to the Peak District nearly two years ago, so when we needed to do some product shots earlier in the year, we didn't go far. This is Stannage Edge, about 10 mins from Cotic HQ, and this is us - the people involved in Cotic, on our bikes, on a more than usually 'British' Spring day. They aren't photoshoot specials, they're the bikes we ride week in, week out, on the trails we ride, in the weather we ride in. Cy on his Soul, Ian and Kate on their Sodas, Robbie on his BFe. And we think that's more inspiring that some 'perfect' glamourous sunny, dusty shots. The gritstone looks amazing, and we're British bikers which means we ride on this kind of day. So did we throw it off when it looked a bit cloudy and windy? No. We put on our jackets and got out there, and we think it paid off. There was no one around but us, the views were astonishing, and the riding was ace.
