If you spotted our Bespoked show coverage, or indeed if you have been on the website over the last couple of weeks, you will have noticed a new Cotic logo and a different look on the show bikes we have been presenting.

People who own Cotic's or follow what we do are so passionate and supportive, and I appreciate every single one of you for that. I also know that you often appreciate the detail and background to what we're doing, so let's get into this.

As you know, I spend a lot of time focussed on the physical design and engineering of our frames. For the brand work, I brought in the help of Nick Larsen, the man behind Charge and Fabric (and for those with very long memories the Pashley TV Series bikes) amongst many other things. We wanted to reflect the effort I put into the bikes in the look and feel of our brand, the paint finishes and all the other touch points of the company.

We have been working on the brand update for a while now. It's not just our logo / wordmark, it's also refreshing our website and the whole experience of buying a Cotic, hopefully making it a little more approachable and easier.

We've been exploring a lot of options, and our objective was to rethink the way we approached both the branding and the paint finishes so we could create something recognisable from afar, but also accentuated the frame itself. Make more of those elegant steel lines.

Historically, big down tube designs have been the predominant graphic of Cotic frames. Some, like the wrap design from the 2010's, were very recognisable to those that knew, but pretty much impossible to understand to those that didn't! The current down tube design it much more easy to read, but maybe a little more conformist. Now with a smaller, but legible wordmark located on the top tube, we have more space to explore new paint finishes and ideas, whilst establishing a distinct Cotic look.

Rest assured nothing is changing about the frame designs themselves, and all the things we stand for. Cotic is still steel bikes and low impact. We will always value ride feel and longevity over anything else, and we build bikes for you, the riders. We are just updating the brand.

We're really excited about the change, but as you might expect, there is a process of crossover between the down tube graphic and the new top tube based look. I want to show you what that will mean for new bikes ordered now.

From now on, this is the Cotic look.

For droplink bikes, each model has a Stock colour as follows:

FlareMAX - Teal Gloss

Jeht - Sage Matte

RocketMAX - Ember Gloss

You can specify A La Carte colours on any of these bikes. There is also the new option of the spectacular three colour fade (white Cotic branding area, then two other colours) like the FlareMAX show bike on top of the A La Carte single colour choices.

The incoming Cascades look like this:

Standard colours here are Army Green and Damson, with the option to open up your choice of A La Carte paint for an extra £150.

Rocket will also get the top tube logo look for new orders from this week, and this bike is A La Carte only. You chose your colour, we paint it! The three colour fade like the show bike is also there for you, giving the option for something truly individual and special.

The feedback so far has been super positive, and it's nice to change things up. Here's to the future!

Thanks

Cy

Founder and Director, Cotic Bikes